Bhumi Pednekar is a multifaceted celebrity. Known as India’s Queen of Heartland Cinema, she is not just a versatile actor but also a trailblazer in the world of fashion and style and is a passionate Climate Warrior. She is known for her impactful projects championing many social causes and breaking societal norms with her work.
In 2019, Pednekar began a campaign named Climate Warrior to raise awareness on
environmental protection and
global warming. She is also vocal about issues such as pay parity and has spoken out about the
gender pay gap in Bollywood, calling it "insulting" and "heartbreaking". In 2020, she teamed with
MTV India for their Nishedh campaign, which aims to create awareness about health issues, including
reproductive health, among the youth. She was appointed as the brand ambassador of
Nykaa in 2022. In 2023, she was named by the
United Nations Development Programme as India's first National Advocate for Sustainable Development Goals, to raise awareness on climate change on social media.