As the Founder & CEO, Nandita provides the vision and direction for The PRactice. Her views on public relations, based on over 30 years of experience have helped shape the vision of the Firm and influenced several of its best campaigns.
Nandita is focused on establishing a culture of continuous leadership through mentoring and coaching, fostering intrapreneurship and exploring collaborations with affiliates to prepare the Firm for future growth. She leads with the belief that an idea is only as good as its execution, thereby maintaining a close eye on implementation and the last mile.
Nandita has served on prestigious juries for public relations excellence, including the 57th Cannes Lions International Advertising Festival and the Sabre Awards India. An alumnus of the Fortune/US State Department Global Mentorship Program, she won both the Exxon Mobil-Vital Voices grant for her "Integrity Decoded" initiative and the 2014 Sabre Individual Award for her contributions to India's PR industry. The Sabre Award recognized her firm, The PRactice, as "unquestionably one of the best," praising its mature and ethical approach in a rapidly evolving market.
She was recognised among India’s top 10 women in Public Relations by Reputation Today in 2016. Nandita, in her free time, dabbles in kitchen gardening and exploring the rich legacy of Indian arts and crafts - handloom in particular.
