Change happens when we believe it and know it to have meaning for us. A word spoken, or not, a fleeting image or a long form podcast are what moves the world. The stories we hear and tell, explicit or implicit, make us. Communication is at the heart of it all.
Through her volunteer work with Bangalore based community organisation and her consultancy practice in the social impact sector, Zibi has been passionately seeking and honing the craft of communication to champion the causes she believes in.
Her start in communication began in 2007, with stints at global PR agencies, Weber Shandwick in Sunnyvale/San Francisco, USA and Text100 India (now called Archetype) in Bangalore, India, advocating for clients across the technology spectrum. Subsequently, Zibi started her consultancy in 2018, working primarily with social impact organisations. In a decade of volunteering with Bangalore based civic and community organisation Whitefield Rising, Zibi has been encouraging public – government participation to collaboratively and constructively address challenges faced by the people due to mobility, pollution and opportunity/service access related causes.
Zibi was recognised as one of PRovoke’s (earlier called Holmes Report) The Innovator 25 from Asia Pacific in 2019, which recognizes people who have pushed the boundaries of marketing and communication in their work and projects.
